Our collective values:
In my studio, there are three core values that we prioritize above all else:
Transparency & Honesty – At the heart of true excellence lies an uncompromising commitment to openness and integrity. Transparency is the hallmark of trust, a clear window into intentions and actions. Honesty is the refinement that ensures truth prevails even where transparency alone cannot reach. Together, they form the twin pillars of enduring success. In my work, I embody these values not only as a service provider but as a human being offering my clients the rare assurance that every interaction is guided by authenticity, candor, and respect. This is not simply business; it is a philosophy of trust, the kind of foundation upon which lasting legacies are built.
Self Before Others – True generosity begins with abundance within. “You can’t pour from an empty cup” is more than a saying; it is a philosophy of strength and sustainability. Prioritizing oneself is not an act of selfishness but of wisdom the recognition that only when our own needs are met can we give fully, without depletion. In the world of enduring success, self‑care is the cornerstone of resilience, ensuring that every offering to others is made from a place of fullness, balance, and grace. This principle elevates service beyond transaction, transforming it into a legacy of vitality and excellence.
Dependability & Accountability – Excellence is built on reliability, and reliability is strengthened by accountability. We expect our clientele to embody both: to honor appointments with consistency, and to hold themselves accountable to the commitments they make not only to us, but to themselves. Dependability ensures trust, while accountability ensures integrity; together, they form the standard of distinction that defines lasting success. In our world, showing up reliably and owning one’s word is more than courtesy it is the mark of discipline, respect, and true achievement.
If these three things aren’t apart of your foundation, you have nothing to offer for others. Transparency helps to avoid the need for honesty, and putting yourself first ensures that you won’t need the honesty.
At The Well and Free Collective, LLC, our story is one of transformation, resilience, and rebirth. Born from a lifetime of observing the toll that even the most “healthy” lifestyles can take, our founder discovered that true wellness is not about relentless striving — it is about balance, authenticity, and the courage to prioritize oneself.
Raised in a home filled with athletes and competitors, the early lessons were clear: tension, exhaustion, and sacrifice often masquerade as health. For years, this led to a life of serving others while neglecting personal needs, resulting in a constant state of depletion. The turning point came with a bold decision to step away, pursue massage therapy, and create a sanctuary where healing could begin.
From that quiet space, a journey unfolded — one that embraced breathwork, meditation, energy practices, Chinese medicine, Ayurveda, and holistic nutrition. What began as curiosity evolved into mastery, and what once seemed mystical revealed itself as essential. By 2020, the path of healing was no longer personal; it became a mission to redefine wellness for others.
In 2022, the vision expanded. A studio was opened, and with it came the opportunity to refine, research, and listen deeply to clients. Over two years, the foundation was laid for something greater: a collective dedicated to nervous system regulation, holistic therapies, and accessible wellness that transcends the limitations of Western medicine alone.
By 2025, the rebirth was complete. With a new name and logo, The Well and Free Collective emerged — the raven, once caged, now free, symbolizing wisdom, transformation, and the power of renewal. What began as massage therapy has grown into a curated collective of practitioners, resources, and experiences designed to empower individuals to heal themselves and flourish.
Today, The Well and Free Collective is more than a wellness studio. It is a sanctuary for those who demand excellence in every aspect of life — a place where practitioners thrive in balance, where clients discover tools for lasting vitality, and where wellness is elevated to an art form.
We invite you to experience what we have built: a space where authenticity, knowledge, and holistic practices converge to create peace, healing, and transformation. This is wellness reimagined — not as a trend, but as a legacy.
Policy
Cancellation/Rescheduling
Any cancellation made within 24 hours of your appointment time will result in a 100% of total service cost before discount cancellation fee
Any cancellation made within 48 hours of your appointment time will result in a 50% of total service cost before discount cancellation fee.
Rescheduling within 24 hours of your appointment time will result in a 10% of total service cost before discount fee, at the discretion of your practitioner.
No call/No shows are automatically charged 100% of the service cost before discount and potential to be banned from booking. Do not disrespect your practitioner.
Three cancellations or reschedules within a rolling 3-month period will result in a premium booking charge of $25 when booking appointments. If this behavior becomes habitual your client-practitioner relationship may be terminated at the discretion of your practitioner.
Late Arrival Policy
If you know you are going to be late, please be courteous to your practitioner by calling ahead to let them know. It is your time, you are paying for the time slot you booked, your practitioner is not obligated to make up time for your tardiness. Should you be 15 minutes or more late you will be considered a no show and charged accordingly. 3 consecutive late arrivals will result in a premium booking fee of $25 when booking in the future.
Sick Policy
Sick happens. If you are symptomatic, please call our front desk and ask prior to your session to ensure you won’t be turned away if you are feeling under the weather. Rescheduling under this condition is done with no charge, as long as the behavior does not become habitual. Cancellation policy will be invoked should this behavior become habitual.
Should you massage therapist become ill at the last-minute rescheduling is also free of charge.
Conduct Policy
This is a healing space. If you are old enough to be reading this you are old enough to know how to conduct yourself properly.
The expectation within WFC is as follows:
Volume is to remain low and mindful of others around you and those potentially in session.
There are no phone calls in the studio, take it outside. Limit use of your phone in studio, pick up a book if you are early.
Sexual innuendos, jokes, or speech are not acceptable. Any sexually inappropriate behavior will result in your removal from the building after you have paid full price for your sessions, completed or not. You will be banned from booking with ANY practitioner in WFC.
Your poor attitude is not our fault, do not treat any member of the WFC family with anything less than kindness, respect or a smile. Your experience is completely dependent on hoe you present and conduct yourself.
Should your behavior become an issue with any member of the WFC staff this policy trumps the policy of any practitioner within WFC. You will be removed from the premises after paying for your booked session. It is at the discretion of your practitioner if you are banned from booking. Poor treatment of any member of the WFC family will not be tolerated, act accordingly.
Weather Policy
We understand that many of our clients reside in areas that are impacted heavily by the weather. Please note that we watch the weather very closely and will update on closures as necessary. Safety is our number one priority. Any instances of needing to reschedule during times of inclement weather will be done without charge.
Meet the Team: In Office
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Tammy is a seasoned cosmetologist with over 30 years of experience, known for her dedication, skill, and passion for helping others feel their best. Throughout her career, she has not only achieved her goals but truly excelled, earning recognition as a Curl Specialist with a loyal and trusting clientele.
While she will continue working behind the chair in a more limited capacity, Tammy is now embracing a softer, more nurturing path within the beauty and wellness world. Her focus is shifting toward healing experiences that care for both body and spirit.
A passionate herbalist, Tammy offers her own handcrafted natural remedies alongside thoughtfully curated products from local artisans she has grown to love and trust. Her services now include luxurious HeadSpa treatments that blend light aesthetics with deep relaxation, as well as soothing herbal foot baths designed to restore balance from the ground up.
Tammy is especially excited to introduce the ancient Ayurvedic practice of Shirodhara to the East Tennessee area, offering a deeply calming experience that quiets the mind and nourishes the soul. Expanding her healing offerings even further, she is also a Reiki Practitioner, inviting gentle energy work into each session to promote harmony and well-being.
No matter which service you choose, time with Tammy is more than an appointment, it is an experience. One where stress melts away, energy is restored, and you leave feeling renewed, inside and out.
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Julie is a usui reiki master, practicing for the last 6 years. Whether you are feeling overwhelmed, physically or emotionally drained or simply looking to reconnect with yourself, I am here to support your journey. With an open heart, calming energy, and just enough humor to reminder healing doesn’t have to be scary.
I can’t put your laundry away, make your ex text you back but I can help you find a little more peace and balance.
Come as you are, leave feeling balanced. Book with Julie on the WFC booking page
Meet the Team: Out of Office
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I'm a family nurse practitioner with a background in primary care, urgent care and women's health. I earned my BSN from the University of Tennessee in 2001 and my MSN from Middle Tennessee State University in 2018. With over two decades of healthcare experience, I now focus on functional medicine, partnering with patients to address root causes of illness and support long-term wellness. I am licensed to see patients throughout Tennessee via telehealth.
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Owner/ Massage Therapist
With eight years of experience as a massage therapist, she specializes in seamlessly integrating relaxation and therapeutic techniques, with a strong emphasis on structural work. Her approach is designed to provide clients with the maximum benefit from each session. While she values the interconnectedness of the entire body, she finds particular fulfillment in beginning her work with the neck and shoulders, recognizing their central role in overall well-being.
Passionate about her craft, she is dedicated to empowering her clients with the knowledge and resources necessary to enhance the long-term benefits of their bodywork. Whether through hands-on therapy or educational tools, her goal is to support each client in achieving optimal physical balance and well-being
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As the Events Coordinator for The Well & Free Collective, she brings organization, creativity, and a grounded presence to every gathering. A long‑time client of WFC, she deeply understands the value the studio brings to the community and is committed to helping carry that vision beyond our walls.
Her role centers on planning and executing events with intention, ensuring each experience reflects the Collective’s mission of connection, wellness, and education. She also leads the development and management of our Ambassador Program, guiding participants and shaping the program as it grows.
Currently pursuing her business degree, she blends academic insight with hands‑on experience, making her an integral part of our expanding team. As the studio continues to evolve, her role will grow alongside it supporting larger initiatives, deeper community engagement, and the continued refinement of our event offerings.